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upwork.com 🟢 2026-05-28

🔹 E-commerce Measurement Foundation & Attribution Stack
👤 Client: 🇨🇦 Canada Member since 2021-12-13
💰 Price: ****
🚩 Problem: Fragmented data sources and unstable tracking preventing accurate attribution and business decision-making.
📦 Existing: Shopify, GA4, Meta Ads, Google Ads, Klaviyo

Specifications:

[Target] GA4 and Meta Conversions API (CAPI)
[Method] Server-side tracking, Data-driven attribution, Cross-domain tracking
[Method] UTM governance and conversion event validation
[Stack] Google Enhanced Conversions
[Stack] Looker Studio or Triple Whale
[Stack] Google Sheets (Data Extraction)
[Format] Executive Dashboard, Channel Dashboard, E-commerce KPI Dashboard
[Format] Metrics: MER, CAC, LTV:CAC, AOV, Funnel Efficiency
[Target] Google Display, Search, Shopping, and Retargeting campaigns

Workflow:

1. Audit and alignment of GA4 and Meta CAPI with UTM standardization.
2. Deployment of three-layer attribution stack (Platform, Cross-Channel, Blended Metrics).
3. Automation of executive reporting via Looker Studio or Triple Whale.
4. Configuration of Google Ads search and display infrastructure.